Original Article

Volume 37, Issue 3 Page (1 - 14)

https://doi.org/10.51441.BioMedica.5-500

Augmented Reality: A New Learning Experience among Health Care Professionals


Authors: Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim


Authors

Masood Jawaid

Director Medical Affairs and Learning Innovations, PharmEvo Pvt. Ltd Surgeon, Darul Sehat Hospital, Karachi – Pakistan.

Zubair Ahmed Siddiqui

Marketing Manager, PharmEvo Pvt. Ltd.

Anum Sohail Siddiqui

Deputy Manager Medical Affairs and Learning Innovations, PharmEvo Pvt. Ltd.

Muhammad Usman Karim

Team Leader, PharmEvo Pvt. Ltd.

Publication History

Received: September 28, 2021

Accepted:

Published: September 30, 2021


Abstract


Background and Objective: Augmented Reality (AR) is an effective tool for learning as well as marketing with multilateral interactive communication. It allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. This study was conducted to assess the perceptions of healthcare professionals (HCPs) to learn through AR and its effectiveness in HCPs’ engagement and learning experience.

Methods: An interventional study was conducted with HCPs across various tertiary care hospitals in Pakistan from May 2020 till December 2020. An AR based activity was carried out with the HCPs where they used pictures of objects around them to create a message. These were geo-tagged to a question related to hypertension and participants answered each question. Mobile application – WallaMe was utilized for this activity. At the end of the activity, HCPs were requested to fill a feedback form based on their experience with the AR app. Data was entered and analyzed by using SPSS version 22.

Results: AR stimulated learning  gives the participants an overall exciting (80%), captivating (81%), and fruitful learning experience (82%). AR for marketing campaign was more effective for Brand Recall with paper based campaign for 82.8% and more effective than digital campaign for 85.6% participants. AR was recommended by 80% participants for learning and brand recall.

Conclusion: AR is a useful tool to enhance user experience for learning as well as improves brand recall and can be used for marketing campaigns.


Keywords: Augmented reality, Hypertension, Medical education, Brand recall, Brand engagement .



Pubmed Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim. Augmented Reality: A New Learning Experience among Health Care Professionals. biomedica. 2021; 30 (September 2021): 86-91. doi:10.51441.BioMedica.5-500

Web Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim. Augmented Reality: A New Learning Experience among Health Care Professionals. https://biomedicapk.com/10.51441/BioMedica/5-500 [Access: October 21, 2021]. doi:10.51441.BioMedica.5-500

AMA (American Medical Association) Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim. Augmented Reality: A New Learning Experience among Health Care Professionals. biomedica. 2021; 30 (September 2021): 86-91. doi:10.51441.BioMedica.5-500

Vancouver/ICMJE Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim. Augmented Reality: A New Learning Experience among Health Care Professionals. biomedica. (2021), [cited October 21, 2021]; 30 (September 2021): 86-91. doi:10.51441.BioMedica.5-500

Harvard Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim (2021) Augmented Reality: A New Learning Experience among Health Care Professionals. biomedica, 30 (September 2021): 86-91. doi:10.51441.BioMedica.5-500

Turabian Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim. 2021. Augmented Reality: A New Learning Experience among Health Care Professionals. Biomedica, 30 (September 2021): 86-91. doi:10.51441.BioMedica.5-500

Chicago Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim. "Augmented Reality: A New Learning Experience among Health Care Professionals." Biomedica 30 (2021), 86-91. doi:10.51441.BioMedica.5-500

MLA (The Modern Language Association) Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim. "Augmented Reality: A New Learning Experience among Health Care Professionals." Biomedica 30.September 2021 (2021), 86-91. Print. doi:10.51441.BioMedica.5-500

APA (American Psychological Association) Style

Masood Jawaid, Zubair Ahmed Siddiqui, Anum Sohail Siddiqui, Muhammad Usman Karim (2021) Augmented Reality: A New Learning Experience among Health Care Professionals. Biomedica, 30 (September 2021), 86-91. doi:10.51441.BioMedica.5-500